Through Wellness Made Collective Inc. I lead strategic partnerships that move beyond awareness—translating research, culture, & lived experience into content that drives engagement, trust & action.

Our Work

I’ve partnered with brands, organizations & institutions across sectors— from consumer products and technology—to public health, education, and social impact. My work spans content creation, strategic storytelling, speaking & consulting.

  • Food & Sustainability | Canadian Centre for Food & Ecology

    Audience partner & strategic collaborator supporting content, engagement, and event storytelling.

  • Menstrual Health | Toronto Non-Profit

    Produced content supporting menstrual equity & public education initatives.

  • Sustainability & Politics | International

    Created narrative-led content connecting well-being, climate, and global systems.

  • Arts & Community | Toronto

    VIP attendee, created event-based content amplifying arts, culture, and community engagement.

  • Wellbeing Economy Alliance (WEAll)

    Developed content translating wellbeing economy concepts into accessible, audience-facing narratives.

  • Sustainable & Conscious Living

    Developed content highlighting sustainable & ethical consumer practices.

  • Global Health Equity

    Led a storytelling-driven fundraising campaign & collaborative content activation.

  • Public Health & Higher Education

    Invited speaker sharing research infromed insights on public health in the digital age.

  • Stardust Period Tracking App Women's Health

    Created content exploring women’s health through a research-informed, lived experience lens.

  • Personal Privacy Protection

    Developed content focused on digital privacy, safety, & online well-being.

  • Productivity & Tech

    Affiliate partner, created content showcasing digital notetaking workflows for learning & productivity.

  • Sustainable Beauty

    Affiliate partner promoting sustainable beauty & care practices.

  • Fundraising & Mutual Aid

    Produced UGC content supporting storytelling & fundraising initiatives.

  • Independent Media & Publishing

    Contributed to media & publishing initiatives focused on storytelling & impact.

  • BIPOC Mutual Aid Network | Care for Change Toronto Non-Profit

    Panelist contributing to conversations on well-being, systems, and social impact.

A Shared Audience

I partner with brands & organizations looking to connect with an audience primarily comprised of women & gender diverse folks aged 25-44 across North America and beyond, who are navigating work, learning, and managing their wellness in real time.

My audience values depth, trust, and thoughtful engagement, which means the work we create together goes beyond reach, fostering meaningful connection, building trust, & moving people to think, feel, and act differently in ways that continue to resonate beyond the campaign period.

Partnership Formats Offered

  • Strategic, research-informed campaigns designed to translate complex health, wellness, and social issues into accessible, audience-specific storytelling. Campaigns may span Instagram, TikTok, YouTube, Substack, or multi-platform formats, and are shaped collaboratively to balance accuracy, creativity, and impact.

  • Collaborations with conferences, community events, launches, or campaigns where storytelling, facilitation, or public engagement is central. Event partnerships may include promotion, live coverage, moderated conversations, or on-site participation that centers people, learning, and connection.

  • Keynotes, panels, workshops, or facilitated conversations grounded in population health, well-being science, and collective care. Speaking engagements are tailored to each audience and designed to spark reflection, dialogue, and practical insight rather than one-directional inspiration.

  • Ongoing partnerships with organizations seeking sustained, values-aligned collaboration beyond a single campaign. These relationships focus on trust-building, narrative consistency, and long-term impact through repeated engagement, storytelling, and shared learning.

  • Advisory and consulting support for organizations navigating wellness, health communication, and social impact. This may include audience engagement strategy, ethical storytelling guidance, or research-informed insights to strengthen alignment between values, messaging, and practice.

  • I work with publishers, authors, and academic institutions to support the circulation of ideas and I am actively exploring my own long-form writing and publishing projects.

    My work sits at the intersection of public health, culture, and collective well-being, with a focus on translating complex ideas into language that resonates beyond academic or elite spaces.

Let’s work together

If you’re interested in exploring a paid collaboration, please share a few details through the inquiry form below. Due to limited capacity, I review all inquiries with care but am only able to respond to those that feel aligned at this time.

Collaboration Inquiry Form
Collaboration Inquiry Form

Frequently Asked Questions

  • I understand that budgets vary across organizations. While I maintain standard rates for brand partnerships, I offer custom packages for long-term collborations. In addition to this, each year I offer a limited number of sliding-scale or impact-based partnerships for organizations aligned with my mission.

    Please include your budget when reaching out so I can assess alignment & capacity.

    Rates are adjusted based on:

    • Number and type of deliverables

    • Platform(s) included and cross-posting

    • Usage rights (organic vs. paid/whitelisting)

    • Exclusivity clauses

    • Timeline and turnaround

    • Level of strategic involvement (e.g., campaign consulting, storytelling development, research-informed campaigns)

  • I do not accept gifted collaborations in exchange for exposure or content. Content creation is part of my work, and all deliverables are paid. However, I am open to receiving products without obligation for personal use and consideration.

  • I selectively partner with brands through affiliate relationships. Affiliate partnerships do not replace paid collaborations. I only promote products I genuinely use and align with my values. Affiliate links may be incorporated into existing content or long-term partnerships. Many of my partnerships include a combination of paid content, affiliate links and community activations (e.g., giveaways, resources).

  • Unlike traditional UGC, my content is not designed as high-volume, low-cost production. Instead, I create premium, strategy-led assets that reflect:

    • My expertise as a well-being scientist

    • My understanding of digital storytelling and audience behavior

    • Your brand’s goals and messaging

    This makes the content highly adaptable for paid ads, website use & brand-owned social channels. UGC rates vary depending on number of assets, length & format, usage rights, & licensing duration.