(re)defining the we in wellness

Karli, Founder & Director of Wellness Made Collective Inc.

Meet Karli, Our Founder & Director

strategist · writer · creator · speaker

Karli is a population health & well-being scientist (re)defining the “we” in wellness as a collective endeavour: “Redefining the ‘we’ in wellness means recognizing that our well-being is shaped not just by personal choices, but by the systems, communities, and cultures we belong to.” 

With a global audience of over 196,000 across digital platforms, Karli is best known for challenging dominant narratives around wellness, while offering alternative ways of thinking that center equity, decolonial ways of knowing, and collective care.

Organizations and brands across Canada, the US, the UK and Europe such as Greenpeace International, Partners In Health, CMHA Ontario, Wellbeing Economy Alliance, Intact Financial, the University of Minnesota School of Public Health and consumer brands including GoFundMe, Goodnotes and OEKO-TEX, partner with Karli for her science-informed, decolonial perspective that moves people to think, feel, and act differently.

Her work takes four forms: social media campaigns, speaking & workshop facilitation, strategic consulting, and writing.

Karli sitting with her hands on framing face, smiling at the Toronto Luminato Festival

196,000+

Combined audience

163,000+

Instagram

30,000+

TikTok

1,700+

Substack Subscribers

500+

YouTube Subscribers

Our Service Portfolio

Social Media Campaigns

Karli delivers research-led campaigns including long-form essays, reels, carousels and stories published as a collaboration for her audience and/or produced for your own channels that lead with an argument rather than an ask. All campaigns are tailored according to your goals, and audience and comply to your brands approval, disclosure and compliance requirements.

Speaking & Workshop Facilitation

Karli presents evidence-informed keynote presentations, hands-on workshops and panel discussions designed for participatory reflection and informed action. She works with your team to shape the presentation/workshop around key objectives, audience demographics, and within your organization’s policy guidelines and approval processes.

Topic areas of expertise: mental health and workplace well-being, diversity, equity, inclusion, accessibility and belonging, decolonization and wellness, science & research communications, knowlegde translation and multi-media storytelling, third places and collective care.

Strategic Consulting for Individuals, Teams & Businesses

Karli offers advisory and consulting support for individuals, teams & organizations navigating health and wellness, science communication, and social impact. This may include audience engagement strategy, ethical storytelling guidance, or research-informed insights to strengthen alignment between values, messaging, and practice.

Writing, Publishing & Book Partnerships

Karli has been translating research into public writing since 2019, first as a knowledge translation and research communications writer, where she interviewed faculty researchers and published across commodity magazines, institutional outlets and research news, and now across essays, commissioned long-form and multimedia for a global audience.

She authors peer-reviewed research, conference contributions, alongside multi-media essays for a lay public audience on topics related to public health, social justice, collective care, decolonization, mental health and workplace well-being.

Karli is open to commissions, syndication and reprints, contributions to edited collections and collaborations with authors, editors and publishers on academic and general titles.

Thank you for all your insights! I always learn so much from you!
— Melany, Paid Substack Subscriber

I supported your work because your posts have been really thought-provoking and stuck with me long after I’ve seen them
— Heni, Paid Substack Subscriber
You have opened my eyes to new ways of thinking about wellness. Thank you
— Anonymous, Paid Substack Subscriber
Your work empowers truth of wellness adjunct to its reign - I need that like air for my breath
— Anonymous, Paid Substack Subscriber